VW eyes 10% mkt share in mid SUV space
German auto major Volkswagen (VW) is targeting to corner around 10 per cent of the fast growing mid-sized SUV market in India by next year as it launches its new model Taigun, according to a senior company official.
image for illustrative purpose
New Delhi: German auto major Volkswagen (VW) is targeting to corner around 10 per cent of the fast growing mid-sized SUV market in India by next year as it launches its new model Taigun, according to a senior company official.
The company on Thursday launched the Taigun at an introductory price range of Rs 10.49-17.49 lakh, to take on the likes of market leader Hyundai Creta and Kia Seltos. The Taigun is VW's first product under its India 2.0 project, through which the VW group had in 2018 announced a target of garnering five per cent of Indian passenger vehicles market by 2025 with group firm Skoda Auto taking the lead.
The group had also announced an investment of one billion euro between 2019 and 2021 for the project. Commenting on the launch of Taigun, Volkswagen Passenger Cars India Brand Director Ashish Gupta said the mid-sized SUV segment in India is a large, growing segment with total annual sales of around four lakh units. "But if you look at it very objectively, the choices for the customer are limited. It is after all dominated by two players currently, that is why I believe that the Taigun with the fundamental Volkswagen DNA, build quality safety and fun to drive experiences, will surely offer a very good value proposition to the customers which will end up growing the segment itself," Gupta told.
